AI creative director · Fashion · Beauty · Wellness · Hospitality

Your product,
in the world it deserves.

I turn simple product photos into editorial images and short video ads for fashion, beauty, wellness and hospitality brands. Studio-level visuals, without the studio.

1product photo is all you need to start
550K+views on a single Reel
16.4Kfollowers on Instagram
10 + 1photos + video per campaign
Client work

Real projects for real businesses

A holiday house, a beauty salon and a furniture showroom. Often all they had was a few photos, and they needed video that brings people in.

Original website photos of the holiday house
Website photos
Client project · Hospitality

Holiday house: from website photos to a video ad

The brief

The owner of a holiday house wanted a video that makes people want to book a stay. The only material was the set of photos from his website.

What I did
  • Chose the strongest photos and planned the story of a stay through the guests’ eyes
  • Proposed the moments that sell the house: the hot tub at sunrise, breakfast in bed, cooking together
  • Turned the still photos into realistic moving scenes with AI, keeping the real rooms and garden accurate
  • Edited the scenes into a warm, paced vertical ad
Delivered

A ready-to-post vertical video for Instagram and paid ads, without a film crew or a day of shooting.

Creative directionStoryboardingAI photo-to-videoEditing
Watch the Reel ↗
The four photos of the salon the client provided
Client’s photos
Client project · Beauty salon

Beauty salon: four phone photos, one client story

The brief

A beauty salon owner wanted a promo video that shows what a visit feels like. She sent four phone photos of the salon and we talked through the idea together.

What I did
  • Shaped the idea into a story: arrival, colour, styling and the reveal at the mirror
  • Built every scene inside her real salon, keeping the interior, mirrors and branding true to life
  • Added the details that make it believable: foils, blow-dry, the salon’s own capes
  • Edited the moments into a short, emotional vertical video
Delivered

A 15-second promo video for Instagram that the salon can post and use in ads.

Concept developmentStorytellingAI videoBrand consistency
Watch on the salon’s Instagram ↗
The original photo this project started from
Original photo
Furniture showroom · Kooij

Cognac recliner on a golden-hour terrace

Started from

One photo of the chair, taken in the showroom against patterned wallpaper.

What I did
  • Placed the real chair on a wooden garden terrace in warm evening light
  • Built a small story: she walks up, sits down, leans back and closes her eyes
  • Added close-ups of the leather, armrest and remote, keeping the chair’s exact shape, colour and steel frame
  • Edited it into a slow, calm lifestyle video
Delivered

A 15-second lifestyle video for social media and the showroom’s website.

Creative directionAI photo-to-videoLifestyle storytellingEditing
The original photo this project started from
Original photo
Furniture showroom · Kooij

Brown leather recliner in a forest house

Started from

A plain showroom photo of a brown leather recliner on a round steel base.

What I did
  • Created a cosy setting: a glass house in a misty forest with a fireplace
  • Showed the chair in use: a woman walks in and sits down to unwind
  • Showed the chair from different angles, so viewers see its full shape
  • Kept the leather, armrests and base true to the real model
Delivered

A short, atmospheric clip for Instagram that makes the chair feel like a place to unwind.

ConceptAI videoInterior stylingProduct accuracy
The original photo this project started from
Original photo
Furniture showroom · Kooij

Taupe recliner: a calm living-room ad

Started from

A showroom photo of a taupe leather recliner with its power cable and remote.

What I did
  • Designed a soft, warm living room that matches the chair’s colour
  • Cast the story for the showroom’s real customers: an older woman who sits down and finally relaxes
  • Turned it into a vertical ad, finished with on-screen text and the showroom’s logo and address
  • Also created a lifestyle still image of the chair in the same room
Delivered

A vertical video ad for Instagram, plus a matching lifestyle image.

Ad conceptAI videoText & brandingLifestyle stills
The original photo this project started from
Original photo
Furniture showroom · Kooij

Grey lift chair: showing how it works

Started from

A showroom photo of a grey fabric lift chair, with the motor and mechanism visible.

What I did
  • Explained the product, not just its looks: the remote, the lift motor and the movement
  • Placed the chair in a modern living room with large windows
  • Showed a man using it with ease, so buyers can picture it at home
  • Combined close-ups and a wide shot into one clear vertical video
Delivered

A 10-second vertical video that shows what the chair does in a way a photo can’t.

Product storytellingAI videoClose-upsEditing
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Self-initiated projects

From idea to campaign

Projects I created on my own to explore what AI production can do for a brand. Swipe through 8 campaigns, each one started from a single photo or a few stills.

Original website photo: model in a rust coat against a painted wall
Website photo
Fashion · Editorial film

From website photos to a viral fashion film

Plain product photos from a clothing brand’s website, turned into a moving editorial: sunlit walls, warm earth tones and models that walk, turn and pose like on a real shoot.

550K+views on Instagram, with no paid promotion
Original website photo: patterned jacketOriginal website photo: teal kimonoOriginal website photo: mustard jacket
Watch the Reel ↗
Nine-image AI campaign grid for the swimsuit: pool, curtains, details, sea views, yacht and flat lay
Original website photo of a leopard-print halter swimsuit
Original
Fashion · Swimwear

One packshot, a full summer campaign

A single product photo of a swimsuit, built into a complete campaign: jungle paths, a Riviera villa, sunset on a yacht, close-up details and a flat lay. The print, cut and halter tie stay identical in every shot.

AI image: model in the swimsuit on a jungle pathAI image: model by an infinity pool
The original photo this project started from
Original photo
Fashion · Activewear

One flat lay, a full activewear campaign

Started from

A single flat lay photo of a pale yellow three-piece set: zip jacket, top and flared pants.

What I did
  • Brought the set to life on a model, keeping the colour, fabric and fit of each piece
  • Created two moods: a clean studio portrait and a sunny city street
  • Animated the studio look into a short vertical video
Delivered

Campaign images and a vertical video, all from one flat lay photo.

AI studio photo: the model sits in the yellow activewear setAI photo: the model crosses a city street in the yellow activewear set
FashionAI model photographyAI videoCampaign
AI image of the straw bag: editorial detail with handsAI image of the straw bag: gallery pedestalAI image of the straw bag: Riviera poolsideAI image of the straw bag: surreal architectureAI image of the straw bag: botanical fantasyAI image of the straw bag: underwater
Original phone photo of the straw bag
Phone photo
Accessories · Campaign worlds

One phone photo. Six different worlds.

One phone photo of a straw bag, turned into six campaign worlds for different seasons, audiences and channels: editorial detail, gallery pedestal, Riviera, surreal architecture, botanical and underwater. The bag stays exactly the same in every image.

Original product photo of the Omega-3 bottle on white
Original
Wellness · Supplements

One bottle photo, a full campaign

From a plain packshot on white to 16 campaign visuals: product hero shots, capsule macros, Alaskan landscapes and lifestyle, ready for social and ads.

Watch the Reel ↗
Beauty · Skincare & makeup

Three beauty campaigns, three moods

A warm morning skincare ritual, a moody mascara campaign with rain and macro lashes, and a soft lilac eyeshadow story.

Skincare campaign collageMascara campaign collageLilac eyeshadow campaign collage
Watch the Reel ↗
A few of the still images the film was made from
Original stills
Fashion · Couture

Couture in stone arches

A series of still images turned into a runway-style film: sculptural ivory gowns, flowing fabric and slow walks through classical arches and colonnades.

Watch the Reel ↗
AI still life: the ÉCLAT perfume bottle on travertine with white blossoms
Original packshot of the ÉCLAT perfume bottle on white
Original
Beauty · Fragrance

One packshot, a fragrance campaign

From a plain bottle on white to a warm, sunlit campaign: travertine and blossoms, portraits with the bottle and detail shots. The label, glass and gold cap stay exact in every frame.

AI portrait with the ÉCLAT bottleÉCLAT campaign collage
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AI characters · For brands

One face for your brand, in every photo and video

I create an AI character for your business once: a face, a style and a personality that fit your brand. After that, the same person appears in any scene you need: product photos, lifestyle shoots, Reels and ads. The face stays the same every time.

  1. DesignWe agree on the look together: age, style, mood and wardrobe.
  2. Reference setI build the character from every angle, with different expressions and outfits.
  3. Use it everywhereThe same character stars in your photos and videos, campaign after campaign.

Characters built in Higgsfield and HeyGen. Images generated mostly in Midjourney.

AI character reference set: the same woman seen from the front, three-quarter, in profile and full length in a black suit
Reference set: front, three-quarter, profile, full look
Contact sheet of 25 AI images of the same character: at home, in the office, in the city, on the beach and with a dog
25 scenes, one faceHome, office, city, beach
AI close portrait of the character: long dark wavy hair, cream knit sweater, soft daylight
Close portraitSoft window light
The same AI character laughing with her eyes closed, hand in her hair, in a black knit sweater
Same characterA different outfit and mood
Services

Four ways to work together

Every project starts from photos you already have. You get creative direction, not just generated images.

Starter

Product photo set

€50
  • 5 AI product images
  • Studio or lifestyle scenes
  • Sized for web and Instagram
  • 2 rounds of revisions
Delivered in 2–3 days
Book via WhatsApp

Reel from your footage

from €70
  • Reel of 15–45 seconds
  • From raw phone clips or your website photos
  • AI scenes, motion and editing
  • Vertical, ready for Instagram and ads
2–3 days · price depends on length
Book via WhatsApp
Best value

Social campaign

€160
Save €10 vs. booking images and Reel separately
  • 10 AI product images
  • 1 Reel, 15 seconds
  • 2 creative directions to pick from
  • 2 rounds of revisions
Delivered in 2–3 days
Book via WhatsApp
Signature

Full launch campaign

Custom quote
  • 10 AI product images
  • Campaign video, 30–60 seconds
  • 3 short cuts for paid ads
  • Concept board and moodboard
Timeline agreed upfront
Request a quote

Need something different? Every brand is unique. Message me and I’ll put together a custom offer.

How it works

Simple, fast, on-brand

01

You send a photo and the idea

A phone shot of your product is enough. Add the mood, the platform and anything your brand must keep.

02

I propose the direction

You get 2–3 creative directions with references. I suggest improvements so the result works harder for you.

03

You receive the campaign

Final photos and video, ready to post or run as ads. Your product, logo and label stay accurate.

Fashion & accessoriesSkincare & beautySupplements & wellnessFragranceHotels & holiday homesRestaurantsBeauty salonsLifestyle products
Natalie in a dark green suit, smiling, in warm sunlight
About

Hi, I'm Natalie.

I'm an AI creator and creative director. I listen to what your brand needs, push the idea a step further, then make it beautiful. I focus on the project in front of us, so you get finished visuals fast instead of a long strategy deck.

My AI fashion and beauty work has reached hundreds of thousands of viewers on Instagram, where I share new campaigns every week.

Tools: Midjourney · Kling · Runway · Seedance · Higgsfield · Krea · HeyGen · CapCut

Every brand already has a beautiful story. Most just haven’t seen it yet. Let’s make yours visible.

Let’s work together
Contact

Send me one product photo.
I'll show you what's possible.

Instagram@madebynatalie.ai
Emailmadebynatalie.ai@gmail.com
Hire me on UpworkView my profile ↗Working with brands worldwide, remotely