AI creative director · Fashion · Beauty · Wellness · Hospitality

Your product,
in the world it deserves.

I turn simple product photos into editorial images and short video ads for fashion, beauty, wellness and hospitality brands. Studio-level visuals, without the studio.

Start a project See the work
SketchCampaign
Client project · From sketch to campaignWatch the Reel ↗
1product photo is all you need to start
500K+views on a single Reel
16.3Kfollowers on Instagram
10 + 1photos + video per campaign
Client work

Hospitality & local business

Real projects for real owners. Often all they had was a few photos, and they needed video that brings people in.

Original website photos of the holiday house
Website photos
Client project · Hospitality

Holiday house: from website photos to a video ad

The brief

The owner of a holiday house wanted a video that makes people want to book a stay. The only material was the set of photos from his website.

What I did
  • Chose the strongest photos and planned the story of a stay through the guests’ eyes
  • Proposed the moments that sell the house: the hot tub at sunrise, breakfast in bed, cooking together
  • Turned the still photos into realistic moving scenes with AI, keeping the real rooms and garden accurate
  • Edited the scenes into a warm, paced vertical ad
Delivered

A ready-to-post vertical video for Instagram and paid ads, without a film crew or a day of shooting.

Creative directionStoryboardingAI photo-to-videoEditing
Watch the Reel ↗
The four photos of the salon the client provided
Client’s photos
Client project · Beauty salon

Beauty salon: four phone photos, one client story

The brief

A beauty salon owner wanted a promo video that shows what a visit feels like. She sent four phone photos of the salon and we talked through the idea together.

What I did
  • Shaped the idea into a story: arrival, colour, styling and the reveal at the mirror
  • Built every scene inside her real salon, keeping the interior, mirrors and branding true to life
  • Added the details that make it believable: foils, blow-dry, the salon’s own capes
  • Edited the moments into a short, emotional vertical video
Delivered

A 15-second promo video for Instagram that the salon can post and use in ads.

Concept developmentStorytellingAI videoBrand consistency
Watch on the salon’s Instagram ↗
Self-initiated project · Fashion editorial

From website photos to a viral fashion film

I set myself a challenge: take plain product photos from a clothing brand's website and turn them into a moving editorial: sunlit walls, warm earth tones and models that walk, turn and pose like on a real shoot.

500K+views on Instagram, with no paid promotionWatch the Reel ↗
The starting point: website photos
Original website photo: model in a rust coat against a painted wall Original website photo: model in a patterned jacket leaning on a stone wall Original website photo: model in a teal kimono and white trousers by a red wall Original website photo: model in a mustard jacket and linen cargo trousers
What I created
Self-initiated project · Swimwear

One packshot, a full summer campaign

I started with a single product photo of a swimsuit from a brand’s website. I built a complete campaign around it: jungle paths, a Riviera villa, sunset on a yacht, close-up details and a flat lay.

100%true to the product: the print, cut and halter tie stay identical in every shot
From one photo to a campaign
Original website photo of a leopard-print halter swimsuit on a marble background
The only photo I had
AI image: model in the swimsuit on a sunlit jungle path
Created: Jungle
AI image: model in the swimsuit by an infinity pool overlooking the sea
Created: Riviera
Nine-image AI campaign grid for the swimsuit: pool, curtains, details, sea views, yacht and flat layThe campaign
Original phone photo of a cream and black straw bag on a wooden plinthThe original photo
Self-initiated project · Accessories

One phone photo. Six different worlds.

I started with a single phone photo of a straw bag. From it I built six campaign worlds, each one ready for a different season, audience or channel. The bag stays exactly the same in every image.

Every image below is created with AI.

AI image of the straw bag: Editorial detail, hands, gold and cream tailoring
Editorial detailHands, gold and cream tailoring
AI image of the straw bag: Gallery pedestal, sculpture-like, in hard museum light
Gallery pedestalSculpture-like, in hard museum light
AI image of the straw bag: Riviera poolside, a summer campaign by the sea
Riviera poolsideA summer campaign by the sea
AI image of the straw bag: Surreal architecture, arches, marble and floating spheres
Surreal architectureArches, marble and floating spheres
AI image of the straw bag: Botanical fantasy, vines and jasmine at golden hour
Botanical fantasyVines and jasmine at golden hour
AI image of the straw bag: Underwater, light rays, bubbles and pearls
UnderwaterLight rays, bubbles and pearls
Self-initiated projects

From idea to campaign

Projects I created on my own to explore what AI production can do for a brand. Tap any piece to watch the full Reel.

Wellness · Supplements
Original product photo of the Omega-3 bottle on white
Original

One bottle photo, a full campaign

From a plain packshot on white to 16 campaign visuals: product hero shots, capsule macros, Alaskan landscapes and lifestyle, ready for social and ads.

Watch the Reel ↗

Three beauty campaigns, three moods

A warm morning skincare ritual with video, a moody mascara campaign with rain and macro lashes, and a soft lilac eyeshadow story. Swipe to see them all.

Watch the Reel ↗
Fashion · Couture
A few of the still images the film was made from
Some of the original photos

Couture in stone arches

A series of still images turned into a runway-style film: sculptural ivory gowns, flowing fabric and slow walks through classical arches and colonnades.

Watch the Reel ↗
AI still life: the ÉCLAT perfume bottle on travertine with white blossoms and vanilla pods AI portrait: a model holding the ÉCLAT bottle in warm sunlight ÉCLAT campaign collage: still lifes, close-ups of the cap and portraits with the bottle
Beauty · Fragrance
Original packshot of the ÉCLAT perfume bottle on white
Original

One packshot, a fragrance campaign

From a plain bottle on white to a warm, sunlit campaign: travertine and blossoms, portraits with the bottle and detail shots. The label, glass and gold cap stay exact in every frame.

Services

Four ways to work together

Every project starts from photos you already have. You get creative direction, not just generated images.

Starter

Product photo set

€50
  • 5 AI product images
  • Studio or lifestyle scenes
  • Sized for web and Instagram
  • 1 round of revisions
Fast turnaround
Book via WhatsApp
Often ordered

Reel from your footage

from €70
  • Reel of 15–45 seconds
  • From raw phone clips or your website photos
  • AI scenes, motion and editing
  • Vertical, ready for Instagram and ads
Price depends on length
Book via WhatsApp
Most chosen

Social campaign

€160
10 images €100 + Reel €60
  • 10 AI product images
  • 1 Reel, 15 seconds
  • 2 creative directions to pick from
  • 2 rounds of revisions
Fast turnaround
Book via WhatsApp
Signature

Full launch campaign

Custom quote
  • 10 AI product images
  • Campaign video, 30–60 seconds
  • 3 short cuts for paid ads
  • Concept board and moodboard
Timeline agreed upfront
Request a quote

Need something different? Every brand is unique. Message me and I’ll put together a custom offer.

How it works

Simple, fast, on-brand

01

You send a photo and the idea

A phone shot of your product is enough. Add the mood, the platform and anything your brand must keep.

02

I propose the direction

You get 2–3 creative directions with references. I suggest improvements so the result works harder for you.

03

You receive the campaign

Final photos and video, ready to post or run as ads. Your product, logo and label stay accurate.

Fashion & accessoriesSkincare & beautySupplements & wellnessFragranceHotels & holiday homesRestaurantsBeauty salonsLifestyle products
Natalie in a green suit, in warm evening light
About

Hi, I'm Natalie.

I'm an AI creator and creative director. I listen to what your brand needs, push the idea a step further, then make it beautiful. I focus on the project in front of us, so you get finished visuals fast instead of a long strategy deck.

My AI fashion and beauty work has reached hundreds of thousands of viewers on Instagram, where I share new campaigns every week.

Tools: Midjourney · Runway · Kling · Seedance · Krea · Higgsfield · Adobe Firefly

Every brand already has a beautiful story. Most just haven’t seen it yet. Let’s make yours visible.

Let’s work together
Contact

Send me one product photo.
I'll show you what's possible.

Instagram@madebynatalie.ai
Emailmadebynatalie.ai@gmail.com
Hire me on UpworkView my profile ↗Working with brands worldwide, remotely